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Virtue London are a contemporary jewellery company based in North London. Virtue was initially founded in 2010 with the introduction of the Stacking Ring collection and soon became a well-known name in the jewellery industry. Stacking rings were followed by the Italian Exquisite collection and finally by Virtue Keepsake interchangeable lockets which were launched in 2012.

Each collection is distinctive and different and, most importantly, irresistibly collectable! You can choose from hundreds of stacking ring designs to create your own stunning combinations. Mix and match Exquisite jewellery for a different look each time and layer up to three discs in Virtue's Keepsake lockets to create designs individual to you.

We pride ourselves on always using the best materials and quality craftsmanship when creating collections. All of the jewellery is made using Sterling Silver and no base metal will be found in any Virtue product. The materials you see are genuine and many of the collections feature beautiful semi-precious gemstones, sparkling cubic zirconia and gorgeous gold plating.

With hundreds of lovingly designed, complimenting pieces to choose from the possibilities are endless- start your Virtue collection today. Virtue- It's who you are